We understand the logistics of our fabrics is a work in progress and we are doing our best to work within the global systems available and those that make financial sense for the company.

Once the 10m lengths of fabric are printed, they are rolled onto cardboard tubes, packed, and sent to our UK distribution warehouse in Petersfield via air freight. Our minimum order with the Jaipur workshop is 50m per pattern/colourway and we try to ensure each order is as efficient as possible. Our UK logistics supplier is UPS.

Our distribution centre is also committed to reducing its impact where possible. Storing our fabrics and distributing them for us, the team cut each order and pack it onto a cardboard tube which can be recycled through most waste recycling schemes. The roll is then packaged into a wrap made from post- consumer waste which protects the fabric from being damaged. 93% of waste is recycled and the company is trialling new materials such as potato starch wraps and alternatives for vinyl tape.

We have reduced our own travel to India to 1-2 times a year, with the flights now being offset each time through Gold Standard Marketplace. We can minimise travel by designing collections digitally, so much of the creative process is achieved online.

In the UK, our textile designer works remotely which, again, reduces the need for travel.