The heart of Pukka Print is centred around a love for the craft of Indian block printing itself and the tradition behind it. With many of our printers being the third or fourth generation of their family to undertake the craft, we are passionate to ensure such skillsets are handed down to future generations.

Working with the same Jaipur studio since we launched the brand, we are excited to bring this craft to a global audience, allowing the world to fall in love with it as much as we have. With a pattern taking three artisans one day to print 15metres, the meticulous attention to detail which goes into each design is second to none. Our fabrics are created with longevity and quality in mind to ensure these treasures will last for years to come, both practically and from an aesthetic viewpoint.